Everything you need to know about Instagram reels Ads?

By MR Babaei Last updated Feb 4, 2024

Everything you need to know about Instagram reels Ads?

A new format of advertising on the Instagram platform is Instagram Reels ads that can help influencers and business owners advertise their brands find more audiences and reach a higher rate of engagement rate which means it will lead to more followers, comments, likes, and views. When you are watching videos in the reel feed, these ads will appear in between them and are like sponsored content.

So, let’s get deeper and find out what are Instagram reels ads; but before that let me briefly introduce the Instagram reels. They are a newborn format of content in Instagram that was first introduced in August 2020. Instagram reels enable its users to create and share up to 90-second videos in Instagram’s latest update. Instagram reels have made their way into every one account and even Instagram has allocated a separate feed for these videos.

As a substitute for TikTok’s videos, Instagram Reels have rapidly gotten popular among social media users as these videos provide them with a set of different features like music, timer, filters, and effects that lead to the creation of attractive videos that are eye-catching and entertaining.

In this article provided by the Hidownloader team, we will explore the A to Z of Instagram reel ads which is a new way of advertising and reaching your target audience and has become an essential part of every online business on the Instagram platform. So, we will look into what are these ads, how they can affect our engagement rate as well as some examples of how to advertise Instagram reels. In the meantime, we will introduce some of our tools that can help you save from IG reel videos at the end of this article; so, read it carefully

Table of Contents

What are Instagram reels ads?

Instagram Reels ads are a new form of video advertisement. Since the reels’ first introduction, these ads have appeared on this social media and are specifically designed to appear between Instagram’s reel videos. Instagram Reels ads are full-screen videos that usually run up to 30 seconds. They let businesses and professional users attract the target audience’s attention with this creative and outstanding content.

With Instagram reel videos getting more and more popular, Instagram Reels ads offer a unique and easy way for businesses to find and get in touch with their target audience in a new way. These ads are suited for those groups of users willing to reach a younger audience or, as some call them, “Gen Z”.

Instagram reel ads are a new form of advertising that first appeared when Instagram reel videos were introduced. These ads are designed to appear between Instagram reel videos in full-screen shape that usually lasts between 15 and 30 seconds.

Instagram reel ads are a great opportunity for online business owners who want to get to their target audiences on Instagram. As Instagram reel videos are getting more and more popular, Instagram reels ads will be shown to more audiences so it is an easy way for business owners to find their target audience and increase engagement rate especially if the target audiences are among the young generation.

can you advertise reels on instagram?

Yes of course. There are different ways that can help Instagram users easily advertise their reels and find more people who will like their content. Using Instagram reel ads will boost your engagement and have many positive impacts on your page

Based on the Instagram algorithm, Instagram reels ads will be chosen and shown based on user content experience. It means that Instagram reels ads will be shown to those users that search, like, share, and save the posts that have the same topic as your content. For example, these posts share similar topics, hashtags, music, and other features.

Another advantage of using Instagram reel advertising posts is that they offer business owners a huge set of audiences worldwide; so, you have the chance to get to your target audience all over the world and not just your local city or country. So, in a nutshell, Instagram Reels ads are a magnificent tool for any business on Instagram that wants to find more audience and increase the overall engagement of their page.

where will my Instagram reels ads be displayed?

Instagram Reels ads will be shown to the users among other Reels videos on Instagram. So that when they are scrolling through their Reels feed. These ads will be shown to them. Instagram reels ads are exactly like other Reels in format and size. In addition to the Reels feed, these ads will appear in the Instagram Explore feed as well; just like other content you come across when you scroll through the Explore page.

Instagram reels ads are designed in a way to find their target audience based on their location, interest, behavior, and even their ages. So, these ads will go to the feeds of those who are interested and follow similar topics.

So, to sum up, you can expect Instagram reel advertising to be shown in three places:

In your Reels tab
On the Explore page
In your main feed

How to set up Instagram reels ads?

After getting the gist of what Instagram reels ads and realizing how important they are, let’s look into the ways you can create one. As an online business owner, you can create Instagram reel ads freely and quickly to increase your brand awareness and overall engagement. to do so, just follow these steps:

Create a Facebook Ads Manager account

The first and one of the easiest ways to create an Instagram reel ad is to use a Facebook Ads Manager account. It is an online platform that is represented by Facebook to help new online businesses and advertisers do various tasks that let them easily increase their brand awareness and boost their products. So, to launch a successful advertising campaign like Instagram reels advertising, consider using a Facebook Ads Manager account

Create a new advertising campaign:

To create a new advertising campaign, you may want to go to your profile page on Instagram and tap on “PROMOTION”. In this section, you will be able to find the “Ads MANAGER”. After that click on “CREATE” to start a new one. After doing the required steps like choosing a campaign goal and similar items based on the nature of your page and products, you can create a new campaign to advertise Instagram reels.

In this part, there are some essential tips that you need to consider:

Choose your ad objective: there are some options available for you like Brand Awareness,” “Reach,” and “Video Views”. Among them choose the one that meets the needs of your plans and strategies.
Select your target audience: here you are asked to choose the target audience of your advertising campaign.
Choose your ad budget: the next step after choosing your goal and audience is to choose how much you are willing to spend on your ads campaign.
Create your ads: after choosing the necessary requirements, it is time to create your ads. You need to select the “Single Video” as your ad format and then upload a video you want to advertise. You can add text, music, and stickers to make your ad more attractive.
Submit your ad for review: after creating your ads, you are asked to submit them for review. Based on its algorithm, Facebook will review your ad to see if its algorithm meets their standards or not. They will examine your ads in terms of quality, user friendly, and some other factors.
Launch your ad: as soon as Facebook approves your Instagram reel ads, they will share them in your feeds.

Generally speaking, creating an Instagram reel ad is an easy process that will not take much time. By creating an ad that is attractive and eye-catching, you can expect to find new clients and increase your overall engagement rate

How to boost Instagram reels?

One of the main goals of any online business owner on Instagram is to increase the engagement rate and brand awareness. In another article, I have talked about the Instagram reels tutorial which you should take a look. However, in this part I will briefly tell you how to create an attractive reel’s video.

Use relevant hashtags: using a relevant and proper hashtag for your reels will help the Instagram algorithm to categorize your video and your audience find your content easily by searching for them
Post reels at the right time: find the best time to post reels on Instagram . based on the countries your target audience is from, the hours you post your different should be different. There are hours that your audience is most active, so posting in these hours increases the chance of getting more engagement find out the country most of your audience is from by checking your page Insight.
Create attractive content: always try to create posts that are attractive to your audiences. They are entertaining, informative, and appealing topics, and make sure to include a Call to Action (CTA) to encourage your audience to leave comments or share the post with others.
Cooperate with other content creators: it is always helpful to cooperate with other content creators who create reels on the same topic as you do. In this situation, you are likely to find more people who are interested in the reels you create. You can ask them to share and advertise each other’s content to reach a wider audience.
Share your Reels on your story or other platforms: as analyses indicate, people pay more attention to the stories rather than other content on Instagram, so whenever you post a new reel, share it in your story. In this way, you can make sure that the engagement rate will be higher. Also share your reels on other social media like Facebook, Twitter, and TikTok to persuade more people to watch your video,
Use Instagram reel ads: as we discussed thoroughly, using Instagram ads reels is an effective way to prompt your reels and make sure that more people will watch them.

Does Instagram reel ads best practice?

Here are a few tips to practice for creating Instagram Reels ads:

Keep the video short but attractive: the one thing that makes Instagram reels more attractive than other kinds of content in Instagram is that they are shorter than typical videos. So, make sure that your reels are brief but eye-catching; they should be at most 25 seconds long.
capture attention: make sure that the first few seconds of your reels are exciting and can grab the attention of your audiences. These interesting starts will encourage them to keep watching your video.
Show more, talk less: use more visual elements to tell your message to your audience and try to minimize the words
Show yourself: don’t be afraid of showing yourself to the audience. the statistics show that people on Instagram are more likely to watch those videos that include a person in them.
Use call-to-action: try to persuade your audience to participate in actions like leaving a comment, liking the video, saving, and sharing the post with others. These actions will help increase your overall engagement rate and more people will watch your video.

Are reels ads effective?

Yes of course. Using Instagram reel ads is proven to be highly effective. Not only they can bring a large number of new audiences with similar interests to your page, but also, they can also keep them and persuade them to follow your page. As the Reel video is getting more and more popular on this platform, Instagram reel ads will be a creative and easy way to communicate with their target audience and share their interesting ideas.

Using eye-catching Instagram reel ads will bring more audience to your page and because of their few-second-long feature, your audience is more likely to watch them completely which will help your online business grow and increase brand awareness. Instagram Reels’s unique features like music, effects, and filters will make your ads way more interesting than typical advertising.

Reel ads will be a huge plus for business accounts as they make use of Instagram discoverability. It means that these Reels can reach more people beyond the current follower rate of a page as it will be displayed on the Reels and Explore page.

Examples of instagram reels advertising

Here are 12 proven-to-be-effective ideas for Instagram reel ads that you can have in mind when thinking about launching a new ad campaign.

record a video showing that your product or service is in action.
Show the behind the scene of your business, like packing part
Show them a glimpse of what is coming next and encourage them to be eager to wait.
Encourage your users to create videos or stories with your product or service and tag you there.
Create a step-by-step instruction on how to use your product or service.
Participate in trendy challenges that are related to your brand and create a Reels video with them.
Share important tips about your product or service
and tell a story about your service or product by creating a Reels video

How much should I charge for a reel?

The money you will pay for Instagram Reels ads is different based on the number of followers you have. Generally, the pages on Instagram are divided into three groups based on the number of their followers; nano influencers with less than 10,000 followers are usually charged $75 to $250 per ad. Micro-influencers with followers of 10K to 100K will be charged up to $2000 per post and finally the macro influencer category with 100,000 or more followers that are usually charged from $2000 and can go up to 10,000 $ for a single sponsored post.

How do you download Instagram reels video?

The Hidownloader team provides a set of online services that can help you download any content like reels, stories, profile pictures, and captions on Instagram without any limitations. These services are totally free, easy to use,100 % safe, and without any watermark left on the content you download. In this section, I will teach you how to download Instagram reels. If you want to know about other tools, check out our website. To use our Instagram reel downloader do as follows:

go to your Instagram, whether on your phone or PC.
Find the reel video you want to download
Tap on the send icon and choose the copy link button.
Go to the Hidownloader and from the tools section choose “Download Instagram Reels”
Paste the link in the box and tap on the search
Your video will be downloaded immediately

To use our services, you don’t have to log in to your account and there is no limit on the number of Reels videos you want to download. A unique feature that our team provides is that you can download from both public and private accounts. to download from private accounts read this article.

You don’t need to log in to your video to download video, and there is no limitation on downloading from private and public accounts.