Instagram analytics metrics you need to monitor
Instagram has become one of the most popular social media platforms worldwide, with over 1.4 billion active users as of 2024. Businesses and influencers have realized Instagram’s potential as an effective marketing tool since it continues getting increasingly popular. It is essential for users to regularly monitor Instagram analytics metrics in order to maximize their presence on the platform.
Instagram analytics metrics give you important information about how well your content and account are performing. By examining these indicators, you can improve your Instagram strategy by making decisions based on these data while developing a deeper understanding of your audience’s interest and behavior. In this article by Hidownloader, we will cover eight crucial Instagram analytics metrics that you must keep an eye on if you want to be successful on the platform; also, we will mention how to save from IG reels using our excellent online tools. You need to know the importance of each metric and how to use it to benefit yourself if you want to ensure your Instagram account performs at its best. Each Instagram analytics metric, such as follower demographics and engagement rate, offers different information that can help you customize your content to your audience’s interests
8 Instagram analytics metrics
1 Follower growth
Follower growth is one of the crucial Instagram analytics metrics for measuring the success of your Instagram marketing strategy. It informs you if your follower number is steadily increasing or declining. You can find out what factors have led to the increasing numbers of your followers over time by tracking them and keeping a bigger context in mind. The ideal scenario would be constant, steady growth over time; this can be a good sign that your followers enjoy your content and want to see more.
Knowing what is working and what’s not in the larger context of your Instagram marketing strategy is also crucial. With this information, you can develop the right kind of content and change your strategy in case it is needed.
2 Engagements per follower
An essential statistic for assessing how well your Instagram account is performing concerning the number of followers it has is engagement rate. Although it may be tempting to contrast your involvement with that of well-known businesses, it is crucial to remember that audience size matters. While brands with fewer followers might not see similar results, those with millions of followers will likely get thousands of likes.
You may objectively assess your account using the engagement rate, commonly called engagements per follower. Divide the total engagements by your number of followers, then multiply the result by 100 to get your engagement rate.
To find your engagement rate, gather your total engagement within a specific period. Then, navigate to the Reports tab and click on Instagram Business Profiles under Profiles by Network. At the bottom of the Overview tab, you’ll see the engagement rate already calculated.
3 engagements per post
The engagement rate per post on Instagram is crucial to Instagram analytics metrics. The engagement rate gives you an idea of how effectively your content connects with your followers. Engagement for each post has many forms, such as likes, comments, shares, and saves. To boost engagement, concentrate on creating high-quality content that suits your audience’s interests.
Use relevant hashtags and captions that are optimized to make your content more accessible. Also, interact with your followers quickly by reacting to their comments and direct messages. Expand your Instagram following and raise your brand profile by regularly monitoring your engagement stats and changing your content strategy.
4 Click throughs on URLs
Instagram analytics metrics are a vital part of measuring the success of any marketing campaign on the platform. “Click-throughs on URLs,” which shows how many times followers clicked on the links in your bio, is one example of Instagram analytics metrics. Using suitable phrases in captions, a short and clear call-to-action, and an appealing picture are all necessary to maximize this action. To better target your content and increase click-through rates, which will eventually result in increased engagement and interaction and can help you analyze the behavior and preferences of your audience.
5 Growth of hashtags
Maintaining a consistent content strategy might be challenging due to Instagram’s constantly evolving algorithm. Yet, using proper hashtags is a helpful method. You may control engagement and reach using hashtags relevant to your market or audience’s search terms. Even though Instagram permits up to 30 hashtags per post, it’s crucial to utilize them intelligently by researching and monitoring performance over time. When it comes to hashtags, sometimes less is more.
6 top hashtags by interaction
Hashtags are an important component of Instagram posts. Only by employing popular and related hashtags can you expect high engagement. Some individuals may be confused about the hashtags to use for their posts; here is a list of 70 popular Instagram hashtags in 2023 that can put your content in the center of attention:
- #love
- #instagood
- #photooftheday
- #fashion
- #beautiful
- #happy
- #cute
- #tbt
- #followme
- #picoftheday
- #selfie
- #friends
- #summer
- #art
- #nature
- #smile
- #style
- #food
- #travel
- #beauty
- #fitness
- #life
- #family
- #fun
- #music
- #photography
- #ootd
- #like4like
- #follow4follow
- #instadaily
- #motivation
- #sunset
- #model
- #quotes
- #lifestyle
- #happybirthday
- #instalike
- #swag
- #girl
- #boy
- #party
- #beach
- #night
- #vibes
- #dog
- #cat
- #weekend
- #throwback
- #instapic
- #blackandwhite
- #blessed
- #sun
- #sky
- #makeup
- #followforfollow
- #instamood
- #wedding
- #nofilter
- #goodvibes
- #funday
- #workout
- #friendsforever
- #holiday
- #landscape
- #city
- #squad
- #memories
- #awesome
- #sunrise
- #likeforlike
8 growth of competitors
Tracking your competitors’ growth rates on Instagram can provide valuable insights into their strategies and audience engagement. You can use different monitoring tools or manually track your follower counts over time.
Identify who your main competitors are and look at their engagement and content analysis first. Next, monitor their number of followers. Make a comparison between this and your follower growth rate to find out where you can improve. By monitoring competitors’ growth rates, you can learn more about their strategies while keeping an advantage over them when it comes to Instagram audience engagement and growth.
How can I download Instagram reels?
Instagram has recently added the download button for its reel videos, yet not all the videos are provided by this option, and those will come with a watermark. To download reels without watermark and any limitations, do as follows:
- Launch your Instagram account and get the reel videos you want to download.
- copy the link of the reel video you wish to download; to do so, click on the three dots and click the send icon; there you can copy the link of the reel video
- Search Hidownloader and click on “download Instagram reels.”
- paste the link on the Instagram reel download box,
- click on the search button, and the video will be downloaded immediately
Sometimes, the reel video you want to download is from a private account. In this situation, you need to use Hidownloader’s private downloader. To use this unique feature, do as follows:
- Go to Instagram and find the reel video you want to download.
- Click on the three dots on the top right and then choose share.
- Copy the link.
- Go to Hidownloader and choose “Download private video.”
- Paste the link into the download box.
After entering the link, a new link will appear automatically. Follow these steps:
- Click on “OPEN TAB.”
- You will see a new page with codes.
- Select all the codes and copy them.
- Paste the codes in the “source box.”
- Click the search button.
Following these simple steps, you can easily download any private reels on Instagram.
